At the time of receiving the award, Fairies' average age of 13.6 was the lowest for this award, a record shared with ☌-ute that won in 2007. Among other nominees, they beat 2NE1 and Super Girls. At the 53rd Japan Record Awards, held on December 30, 2011, Fairies were named the best newcomer of the year, receiving the Best New Artist award. The group debuted with the double A-side single " More Kiss / Song for You" on September 21, 2011. The group name was open for suggestions from the public through a special corner in Nippon TV programme Sukkiri!!, and "Fairies" was chosen with the explanation that their dancing form resembled a group of fairies fluttering. Their concept was "a world class talented group that is able to compete overseas." Members were chosen from 100 candidates who were attending dance schools affiliated with Vision Factory, coming from 13 regions of Japan. Fairies was formed by talent agency Vision Factory (now Rising Production), famous for successful artists such as Namie Amuro, MAX and Speed.
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